Men & Boys Are the Key to Stopping Violence Against Women

Yesterday, at the Department of Public Information briefing at the United Nations the topic was “Violence against Women: 16 Days to Make a Difference.” The 16 Days of Activism against Gender Violence is an international campaign which originated with the New Jersey based Center for Women’s Global Leadership, during the celebration of the 10-year anniversary of its Institute in 1991. The time frame, from 25 November, the International Day for the Elimination of Violence against Women until 10 December, Human Rights Day, links the issues of violence against women and human rights.

One of the speakers was Mallika Dutt, Founder and Executive Director of Breakthrough.

Breakthrough is an innovative, high-impact international human rights organization using the power of popular culture, media, and education to transform public attitudes and promote values of equality, justice, and dignity around the world. It serves as a new breed of global non-profit groups using entertainment, media, pop culture to create global social change.

Here is one of the really excellent ads Breakthrough has created to send the message that boys and men are the key to stopping domestic violence. This TV spot, that is currently being aired throughout India, shows how even very young people can take action. Boys need to know that that strong men respect women and that violence is unacceptable.

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